Job vacancy Brand Manager
Brand Manager
· Strategic Brand Development: Craft and implement comprehensive brand strategies aligned with company objectives, drawing insights from Manufacturing/construction.
· Digital Marketing & Social Media Initiatives: Spearhead digital marketing campaigns and social media efforts to enhance brand awareness, acquisition, and engagement across various online platforms.
· Product Innovation: Collaborate with product teams to introduce new offerings that resonate with consumers and reinforce brand identity, leveraging insights from social media platforms.
· Unified Brand Messaging: Ensure consistent brand messaging across all channels, including digital, traditional, and customer touch points, with a special focus on social media platforms.
· Market Analysis: Conduct thorough market research and competitor analysis to identify opportunities and refine brand strategies, with a specific emphasis on social media trends.
· Budget Management: Efficiently manage marketing budgets to maximize ROI and achieve business objectives, allocating resources effectively for digital and social media campaigns.
· Cross-functional Collaboration: Work closely with internal teams to align brand strategies with overall business goals, fostering collaboration and synergy across departments.
Key Requirements Skills, experience and qualification
· Bachelor's degree in Marketing, Business Administration, or related field.
· Minimum 4 years of brand management experience in manufacturing / construction, with a focus on digital marketing and social media platforms.
· Strong understanding of marketing principles, consumer behavior, and social media trends.
· Proficiency in digital marketing strategies, tools, and social media management platforms.
· Excellent communication, analytical, and multitasking skills.
· Familiarity with market dynamics in Kenya and a knack for adapting strategies accordingly.
BRITES Management Services
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