Job vacancy Social Media Marketer

·       Develop and implement social media marketing strategies to increase brand awareness, engagement, and conversion.

·       Create, curate, and manage all published content (images, videos, written, and audio/podcast) across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.

·       Monitor and analyze social media trends, audience behavior, and competitor activities to identify opportunities for growth and improvement.

·       Engage with followers, respond to comments and messages, and foster a sense of community around our brand.

·       Collaborate with the marketing team to develop integrated marketing campaigns that leverage social media channels effectively.

·       Plan and execute paid social media advertising campaigns to reach target audiences and achieve specific objectives (e.g., lead generation, website traffic, app installs).

·       Monitor social media metrics and KPIs, track campaign performance, and prepare regular reports to assess the effectiveness of social media efforts.

·       Stay up-to-date with the latest social media platform features, algorithms, and best practices, and recommend strategies to optimize performance.

·       Manage social media budgets effectively, allocating resources to maximize ROI and achieve business goals.

·       Identify and cultivate relationships with influencers and brand advocates to amplify our reach and engagement.

Key Requirements Skills, experience and qualification

·       Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).

·       Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns and content.

·       Deep understanding of social media platforms, algorithms, and best practices.

·       Excellent written and verbal communication skills, with the ability to craft compelling content and engage audiences effectively.

·       Strong analytical skills and the ability to interpret data, draw insights, and make data-driven decisions.

·       Proficiency in social media management tools and analytics platforms (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).

·       Creative thinker with the ability to generate innovative ideas and solutions.

·       Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.

·       Experience with graphic design and video editing software is a plus.

·       Passion for staying ahead of social media trends and exploring new opportunities for growth and engagement.