Job vacancy Seo and Digital Marketer

·         Plan and execute all web, SEO/SEM, database marketing, email, social media, and display

·         advertising campaigns.

·         Optimize copy and landing pages for search engine marketing.

·         Perform ongoing keyword discovery, expansion and optimization

·         Develop and implement link building strategy

·         Work with marketing teams to drive SEO in content creation and content programming

·         Design digital marketing materials

·         Measure and report performance of all digital marketing campaigns and assesses against goals

·         (ROI and KPIs).

·         Brainstorm new and creative growth strategies through digital marketing.

·         Plan, execute, and measure experiments and conversion tests.

·         Utilize strong analytical ability to evaluate end-to-end customer experience across multiple

·         channels and customer touch points.

·         Identify critical conversion points and drop off points and optimizes user funnels.

Key Requirements Skills and experience

·         Proven hands-on SEO & digital marketing experience, particularly within tech industry

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social

·         media and/or display advertising campaigns

·         Experience in optimizing landing pages and user funnels

·         Experience with A/B and multivariate experiments

·         Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Net Insight,

·         Omniture, Web Trends, SEMRush, etc.)

·         Working knowledge of ad serving tools

·         Experience in setting up and optimizing PPC campaigns on all major search engines

·         Working knowledge of HTML, CSS, and JavaScript development and constraints

·         Knowledge and hand-on skills in both static and motion graphics design

Qualifications.

·         Bachelor's Degree in Sales & Marketing or a related field.

·         Certificate in Digital Marketing.

·         Experience as a graphic designer/Canva designer certification is an added advantage.

·         5 Years of work experience working experience as a digital Marketer.

·         Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns Solid knowledge of website analytics tools.

·         Experience in setting up and optimizing Google AdWords campaigns