SEARCH ENGINE OPTIMIZATION (SEO)

About the product
SEO is not the hardest thing to do online, but it is likely the most detail oriented and the devil is found in those details. It is often viewed as a dark art and it finds itself aligned with the concept of blackhat and whitehat techniques. The most important thing to understand about search engine optimization is that there is no quick solution or overnight strategy.

When we talk about SEO, we mostly focus on Google and the SERP (search engine results placement) that can impact a business greatly. It is important to understand that Google has already provided a guide for webmasters and outlined the expectations of what is and is not acceptable.
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